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Picture of the author

Spreading joy and knowledge
to the world through


We incubate digital products and brands with a common mission of achieving
"Joy Infinitum"


Identify product ideas solving
unmet demand in niche
consumer markets


Rigorously test product
hypothesis to validate
product market fit using our
in-house playbook


Aggressively scale ideas that
achieve early signs of product
market fit using our inhouse
growth hacking playbook


Premium Indian D2C Toy brand serving the unmet toy demands of Indian consumers

PlayVerse Toys

Design led toys with advanced technology amplifying "Joy & Learning" for our consumers

Simplifying the fundraising process for early-stage Indian founders


FundsConnect is connecting founders with investors based on their industry focus and funding sweet spot, resulting in better funding outcomes and saving time for founders and investors

Our Team

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Jaineel Aga

Founder & CEO

Serial entrepreneur with 12+ years of experience across strategy consulting, private equity and scaling of direct to consumer brands. Successfully exited previous consumer venture to a listed gaming company in India

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Sagar Tilakraj

Chief of Staff

Strategic business manager with diversified experience in retail, B2B, B2C, and services domains. A former entrepreneur, his professional career spans the Middle East and India

profile of jannel

Pratyush Shrivastav

Product Manager

Product Manager, former entrepreneur and a self taught developer experienced in building development teams and products from scratch. He has built web and mobile apps, consulted startups with their products and also written a course on Product Management

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Swanand Dabholkar

Head of Design

A former design entrepreneur, always been fascinated with design from a very young age. Qualified with a degree in visual communication, with diversified experience includes Branding, Art Direction, Typography, and Interaction Design.

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Rahul Sharma

Product Designer

An industrial designer with expertise in product ideation, design and mass production. Previously worked for some of the top businesses in the world, including Honda, Mahindra, Bajaj, HUL, Kwality Walls, Cadbury, and several more.

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Akshay Bhandari

Business Analyst

A generalist with experience working across product and marketing domains in early-stage startups. With a strong interest in business, startups, and consumer psychology, he has previously worked with a startup accelerator to develop a sports tech venture. He is a proud STOA fellow.

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Arpit Sachan

Full Stack Developer

Problem solver developer who is interested in changing ideas in an application. Experience developing consumer-focused interactive websites. Exploring the web is something I am passionate about.