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Picture of the author

Spreading joy and knowledge
to the world through


We incubate digital products and brands with a common mission of achieving
"Joy Infinitum"


Identify product ideas solving
unmet demand in niche
consumer markets


Rigorously test product
hypothesis to validate
product market fit using our
in-house playbook


Aggressively scale ideas that
achieve early signs of product
market fit using our inhouse
growth hacking playbook


Premium Indian D2C Toy brand serving the unmet toy demands of Indian consumers

PlayVerse Toys

Design led toys with advanced technology amplifying "Joy & Learning" for our consumers

Fantasy stock battlefield game built on the blockchain


Use strategy and analytical skills to participate in the corporate battlefield and win tokens as rewards

Launching India’s first anime streaming service

Anime Play

Watch Anime movies, series, and more in Hindi and English languages

Our Team

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Jaineel Aga

Founder & CEO

Serial entrepreneur with 12+ years of experience across strategy consulting, private equity and scaling of direct to consumer brands. Successfully exited previous consumer venture to a listed gaming company in India

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Sagar Tilakraj

Chief of Staff

Strategic business manager with diversified experience in retail, B2B, B2C, and services domains. A former entrepreneur, his professional career spans the Middle East and India

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Pratyush Shrivastav

Product Manager

Product Manager, former entrepreneur and a self taught developer experienced in building development teams and products from scratch. He has built web and mobile apps, consulted startups with their products and also written a course on Product Management

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Swanand Dabholkar

Head of Design

A former design entrepreneur, always been fascinated with design from a very young age. Qualified with a degree in visual communication, with diversified experience includes Branding, Art Direction, Typography, and Interaction Design.

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Rahul Sharma

Product Designer

An industrial designer with expertise in product ideation, design and mass production. Previously worked for some of the top businesses in the world, including Honda, Mahindra, Bajaj, HUL, Kwality Walls, Cadbury, and several more.

profile of jannel

Nikhil Bhintade

Product Manager

A Web3 Product manager captivated with crypto world since the beginning of the industry. Having experience with fintech product environment, currently I’m building P2E game on Polygon.

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Arpit Sachan

Full Stack Developer

Problem solver developer who is interested in changing ideas in an application. Experience developing consumer-focused interactive websites. Exploring the web is something I am passionate about.